Case Study
About The Gist
The Gist is a HubSpot implementation agency specializing in technical CRM builds, automation, and advanced marketing operations for scaling businesses.
The Challenge
When we started:
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~300 YouTube subscribers
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No custom video assets
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No cohesive brand identity on video
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No structured YouTube strategy
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No clear content funnel
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No predictable inbound leads from YouTube
The Strategy
We don't approach our strategy as, "Let's post more videos." Every piece of content should serve a purpose.
​Brand & Asset Development
We built a custom video ecosystem:
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Branded motion graphics
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Cohesive visual identity
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Structured intros/outros
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Thumbnail system
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Reusable content templates
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No stock assets, fully original build
High-Intent Funnel Structure
We structured content intentionally:
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Long-form YouTube tutorials for authority & search
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Short-form clips to amplify reach
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LinkedIn distribution via CJ’s personal profile
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Cross-platform exposure driving viewers back to YouTube
Niche Authority Content
We created:
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Highly specific HubSpot tutorials
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Implementation breakdowns
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Technical use cases businesses actually struggle with
This positioned The Gist as implementers, not just educators.
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The Results (Under 18 Months)
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Subscriber growth: ~300 → 3,800+
(Over 10x growth)
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Minimal paid ad spend
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Consistent inbound leads directly from YouTube
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Higher-quality leads (educated before discovery calls)
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YouTube is positioned to become their largest lead source by year-end
Our Role
We didn't build social media accounts, we built a scalable inbound acquisition channel for a B2B HubSpot implementer.
Visual Identity Through Video
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High-Quality
Production
YouTube
Growth Strategy
Scaled Channel
10x
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Niche Content Roadmap
