Retune’s 30-Day Content Model
It can be daunting trying to create a week’s worth of social media posts, let alone a month’s worth. This lesson will explain Retune’s 30-Day Content Model. It details how we create 30-days worth of content for multiple social platforms along with tips and tricks to make the experience better.
We recommend creating 30 days of content before the beginning of the month. While it is not always necessary to do this, being prepared for the current month opens up more time for creating the next month's content. It is important to stay relevant, so make sure to only release content that still works 30 days from the creation date.
There are many ways to prepare this content for posting. Some platforms allow you to create "draft" posts. This feature can be super helpful for saving time, more on it later.
Before you get started, find out what 30 days of content looks like for your business or brand. Some companies should be posting two to three times a day while others should post once every two days. There is no "one size fits all" when it comes to marketing on social media.
For example, someone like Matt D'Avella posts on Youtube once a week. This is his main content creation platform.
He also uses Instagram and Twitter, however, has a less scheduled approach to these platforms and often uses the platforms to create leads to his channel.
For a small business, such as a restaurant, taking this approach might work, but focusing more on Facebook and Instagram would be a better marketing strategy. Knowing your consumer and where their attention is can be a learning process. Here are some stats regarding different social media platforms:
Step 1: What’s Going On?
The first step to creating a month's worth of content is to take a look at what you will be promoting this month. Are you releasing a new product or service? Do you have an event coming up? Will you have a sale on your products? Are you changing something about your business or brand? The answers to these questions help with the next step, so take your time to outline what you want to promote this month.
It’s also important to pay attention to holidays, local events, along with other circumstantial events. You should be able to create two to three posts a month based solely on holidays and events.
On top of that, the news can be your best friend when it comes to looking for ideas for content. Whether it's big or small news if it relates to your brand in any way, creating content around it is not a bad idea.
Tom Bilyeu shared posts in regards to Coronavirus:
Reporting then responding is often far easier than creating something new.
In today’s constant information world, it would be unreasonable to not mention that breaking news should be replied to. When a major world event occurs businesses often can respond in an unbiased, non-political form. Sometimes regularly scheduled posts may be postponed to avoid seeming insensitive. Also, a major news event, such as the Coronavirus outbreak in 2020, could mean marketers should take a break from promoting their new album, an upcoming movie, or other new products. This news from one’s business or brand could easily be swept under the rug with the major news focusing on a few topics.
Step 2: Create Large-Form Content
Large-form content is anything that takes up a big percentage of your marketing time. Large-form content examples include YouTube videos, IGTV videos, live streams, blogs, songs, albums, podcasts, and more. This blog is considered large-form content. You should be creating at least one to four pieces each month that are considered “large.” That could mean every week you release a blog or every month you release two business vlogs.
It might seem difficult to create something "large" running a small store or restaurant. However, something as easy as sharing a ten-minute video of your chef making a new meal can serve as your large form content. For a gym, writing a blog regarding something such as marathon training is a great approach. For a protein shake company, creating a podcast discussing healthy lifestyle choices is another example. The possibilities are endless! Be sure to keep your consumer in mind.
Find a way to give value, entertain, or report in long form. If you can do all of these things, you'll easily be able to take your content to the next step.
Step 3: Break It Down
After creating long-form content, it's time to break it apart. This is where you will create the bulk of your social content from. You are able to take clips from your large form content and create smaller forms of content such as photos for Instagram, or previews from the content.
From a blog, you’re able to break the steps into multiple posts. Here are some examples of posts that could be created for this blog.
These are just photos for Instagram, Facebook, or LinkedIn. However, this blog can be converted into multiple tweets as well as a podcast that can be uploaded to YouTube as well. From this one piece of large-form content, we created smaller forms of content.
As well as creating normal photos, we also recommend creating “Story” posts from these too.
Instagram, Facebook, and Snapchat Stories should not be ignored. They are a great way to drive traffic to your page. Stories work well as daily content. They disappear after 24 hours and can show a more "unpolished" side of businesses and brands. A fun way to get more engagement from stories is having a question of the day. People respond frequently and it helps you build relationships with your consumers.
You can also allow your fans to ask you questions. Responding to the questions can be done in large form. If you take this approach you'll be creating large form content from a small post, to create even more posts. Win. Win. Win.
Step 4: Share!
Now it's time to share! Here are some tips to make your sharing process better.
1. Write your captions (also known as copy) before posting. We recommend you create all of your posts’ captions at the very end of creating content. This allows you to save time from switching applications. Writing the copy before posting allows you to set time aside to write creative copy that really stands out.
2. Create drafts for posts on Instagram, YouTube, and other platforms that allow it. Some platforms allow you to save posts for future uploads. On Instagram, you can type out your caption and save it as a draft. Throughout the month, you can quickly make posts with no hassle. Scheduling services such as Buffer can be useful tools when scheduling posts.
3. Use feedback to create more content. When you receive comments, reply to them in content form. Create a FAQ blog, make a video responding to comments, share testimonials; the possibilities are endless. It is great customer service to reply to people who support your content.
4. Cross-promote to create more content. Maybe you want more followers on your Twitter account, post a screenshot of a tweet on your Instagram page. Maybe you want your Twitter followers to follow you on Instagram, post a comment threat from an Instagram Post to Twitter. Share content from your other platforms. It is easy money when creating content.
Thank you for reading!
Follow this content-creation strategy and you will have 30 days of content in no time. Making one post a day, along with a story to promote it should come easy. Over the course of a few weeks, if your content is high quality and gives value, you’ll begin seeing growth.
We hope you found value in this blog. If you have any questions, comments, concerns, or general feedback contact us on any social platform or email us at Info@Retune-Marketing.com!